Marketing Basics lunch and learn talk in Portugal

Welcome to an engaging session on Marketing Basics, where we delve into the fundamental principles that drive successful marketing strategies. Today, we embark on a journey to explore the core concepts and techniques that underpin effective marketing campaigns. Whether you’re a seasoned marketer or new to the field, this session promises to provide valuable insights and actionable tips to elevate your marketing prowess.

In this interactive lunch and learn, we’ll uncover the essentials of crafting compelling brand messages, understanding target audiences, and leveraging various marketing channels effectively. Join us as we discuss the importance of market research, branding strategies, and the power of digital marketing in today’s dynamic landscape. By the end of this session, you’ll walk away with practical knowledge to enhance your marketing initiatives and achieve tangible results. Let’s harness the potential of marketing together and unlock new possibilities for your business or brand.

Talk Objectives:

1. Understand the Fundamentals of Marketing:
   Gain a comprehensive grasp of key marketing concepts such as segmentation, targeting, positioning, and the marketing mix.
2. Identify Your Target Audience:
   Learn how to define and analyse your target audience to tailor your marketing efforts effectively.
3. Explore Branding Strategies:
   Discover the importance of branding and how to develop a strong brand identity that resonates with customers.
4. Learn about Market Research Techniques:
   Understand the significance of market research in making informed business decisions and executing successful marketing campaigns.
5. Master Digital Marketing Essentials:
   Explore various digital marketing channels such as social media, email marketing, SEO, and PPC advertising.
6. Discuss Content Creation and Storytelling:
   Learn how to create engaging content and leverage storytelling to connect with your audience emotionally.
7. Understand Customer Relationship Management (CRM):
   Explore CRM systems and strategies to build and maintain strong relationships with customers.
8. Gain Insights into Marketing Analytics:
   Learn how to measure marketing performance and use data-driven insights to optimise campaigns.
9. Explore Traditional vs. Digital Marketing:
   Understand the advantages and disadvantages of traditional and digital marketing methods in today’s landscape.
10. Discuss Ethical Considerations in Marketing:
    Explore ethical issues and best practices in marketing, including transparency, authenticity, and consumer trust.

Join us for an enriching session that will transform your approach to marketing. Reserve your spot now to gain invaluable insights and network with like-minded professionals. Don’t miss out on this opportunity to elevate your marketing skills and drive business growth.

Expand your marketing horizons and equip yourself with the tools needed to succeed in today’s competitive landscape. Sign up today and embark on a journey towards mastering the art of marketing. We look forward to welcoming you and sharing our expertise at this engaging lunch and learn event.

More Information:

Duration: 60 minutes

Fees: $1899.97  USD 679.97

For more information please contact us at: contact@knowlesti.pt

If you would like to register for this talk, fill out the registration form below.